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Infobip reveals acceleration of enterprises adopting advanced security solutions

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فريقنا

Communications Consultant

Amid escalating automated fraud attacks using modern technologies, global enterprises are turning to advanced defenses. A study by Infobip highlights the growth of threats and the speed of adopting protection technologies.

The tech landscape has witnessed major shifts in digital communication security mechanisms as organizations adopt a proactive approach to counter threats.

Introduction to growing digital threats

Amid rapid technological developments, companies and organizations face unprecedented security challenges that threaten operational stability and the data safety of their customers. With the increasing reliance of fraudsters and cybercriminals on artificial intelligence tools to execute more sophisticated and complex cyberattacks, global enterprises find themselves forced to reassess their security strategies. In a rapid response to these threats, major companies are moving swiftly toward adopting smart, proactive defense solutions capable of protecting customers and securing communication networks against any potential breaches, representing a qualitative shift in combating cybercrime.

Results of the 2026 fraud and security report

A new strategic research study conducted by Infobip, a leading global platform for AI-powered cloud communications, has revealed precise details about this complex landscape. On July 21, 2026, the company released its annual fraud and security report, which is based on deep and comprehensive analysis of billions of digital interactions and communication events worldwide. The report highlights an exceptional year marked by mixed shifts and radical changes, represented by record and unprecedented levels of online fraud attempts detected and successfully intercepted, running parallel to a rapid and noticeable expansion in corporate reliance on smart, machine learning-backed defense solutions.

Employing smart technologies in fraud

The security report reveals troubling details regarding how fraudsters employ generative AI tools to expand the scale of their malicious campaigns. These technologies are now being used to automate the delivery of fraudulent messages and precisely tailor their content to match the interests and behaviors of targeted victims, making deception harder for ordinary users to detect. This dangerous evolution in attack tactics has led to a significant 77 percent surge in detected threat volumes compared to previous years, placing tremendous pressure on traditional protection systems and proving their ineffectiveness against this new wave of attacks.

Accelerated adoption of advanced defense solutions

Facing this ongoing escalation by cybercriminals, organizations have not stood idly by; instead, they have rushed to adopt and deploy more sophisticated and intelligent security solutions. Data from the study clearly indicates that the adoption of AI-powered fraud detection technologies increased by 71 percent year-over-year. Meanwhile, reliance on advanced detection techniques based on behavioral pattern analysis and big data grew by a notable 105 percent. This steady growth reflects an increasing strategic trend toward building adaptive, flexible security firewalls equipped with the capability to continuously learn from past threats, predict future attacks, and counter them with high effectiveness in real time.

Next’s experience in protecting customer communications

The report highlights the positive and growing impact of security solutions that place smart technologies at the forefront of their operations. In this practical context, the experience of Next, one of the most prominent fashion and retail companies in the United Kingdom, stands out. The company relies fundamentally on an advanced security solution called Signals, a robust AI and machine learning-powered system developed by Infobip. This innovative system was specifically designed to monitor abnormal spikes in communication traffic and address them immediately, effectively helping protect millions of company customers. Raz Razak, head of customer communication experience technology at the company, affirmed that integrating this solution has enhanced their ability to spot fraudulent activities, emphasizing that tech-backed protection has become a fundamental element for building customer trust.

Financial sector targeting statistics

The report noted that traditional phishing attacks continue to pose the greatest danger, accounting for 49 percent of all blocked malicious content alongside a massive 94 percent year-over-year volume increase. Furthermore, the use of network APIs rose by 91 percent, which included the exploitation of SIM swapping services and phone number verification processes. The banking and financial sector topped the list of industries most heavily targeted and reliant on these vital interfaces to secure their customers.

Future outlook for cybersecurity

In conclusion, Mattia Ragheim, chief commercial officer for the telecommunications sector at Infobip, provided an analytical read of the results, noting that fraudsters are accelerating attack paces, but protection and defense solutions are evolving at the exact same speed. He emphasized that growth in the adoption of detection technologies proves that leading organizations no longer treat security as an afterthought, but instead integrate it directly into the core of their infrastructure, paving the way for a safer digital environment.

Frequently asked questions

Question: What is the growth rate of detected threats according to the new study?

Answer: The study showed a 77 percent rise in monitored threats as a result of fraudsters employing advanced technologies to expand their attacks.

Question: How did major companies respond to these security threats?

Answer: Companies rushed to adopt adaptive security solutions, with reliance on smart fraud detection technologies increasing by 71 percent year-over-year.

Question: What was the most prominent threat topping the 2026 security report?

Answer: Phishing attacks were the most prominent, making up 49 percent of blocked malicious content and experiencing a 94 percent increase.

Question: Which sectors were most affected and in need of these advanced solutions?

Answer: The financial sector topped the list of most targeted industries relying on application protection interfaces to secure SIM swapping and verification operations.

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