Google is rolling out a major AI-powered shopping update with agentic technology, including conversational shopping in Search, Gemini shopping features, and new capabilities that let AI call stores on your behalf and even purchase products when prices drop.
Article contents:
- Introduction: The AI shopping revolution
- Conversational shopping in Search (AI Mode)
- The power of the Shopping Graph
- Simplifying shopping with Gemini
- Agentic AI: Let Google call stores
- Agentic checkout: Buying at the right price
- The future of the shopping experience
- Frequently asked questions
Introduction: The AI shopping revolution
Holiday shopping can be stressful, involving endless scrolling, price tracking, and tab-switching. Google aims to change that with the latest advancements in artificial intelligence and agentic technology. The company is introducing a major shopping update across its platforms, just in time for the holiday season, to make finding the perfect gift easier and more efficient.
Conversational shopping in Search (AI Mode)
Say goodbye to endless filter clicks and picking the perfect keywords. Google is introducing its biggest shopping upgrade yet with AI Mode in Search. You can now describe what you are looking for just as you would to a friend and get a comprehensive response.
When you ask a shopping question in AI Mode, you get a smartly organized response combining rich visuals with all the details you need, such as price, reviews, and inventory information. Responses are tailored to your specific query. For example, if you search for “cozy sweaters in warm autumn colors,” you will see shoppable images. If you are deciding between a few options, such as moisturizers suited for your skin type, you will see a comparison table with insights from reviews to help you quickly understand the differences.
The power of the Shopping Graph
AI Mode is powered by Google’s Shopping Graph, which includes over 50 billion product listings, with 2 billion updated every hour. This ensures you see up-to-date information and an unmatched array of options, giving you confidence in your purchasing decisions.
Simplifying shopping with Gemini
You can now also use shopping features directly within the Gemini app. Whether you are looking for Black Friday ideas or putting together a holiday list on a budget, the Gemini app can now go beyond simple text suggestions and provide helpful shopping ideas backed by Shopping Graph information.
You can find shoppable product listings, comparison tables, prices from across the web, and places to buy directly inside the Gemini app. This is available to all Gemini users in the United States starting today.
Agentic AI: Let Google call stores
One of the most exciting updates is the introduction of agentic AI to help with time-consuming tasks. Suppose you need a product quickly and want to buy it locally. Normally, this requires multiple phone calls to check inventory.
Now, you can save time by asking Google to call stores on your behalf. When you search for specific products “near me” on Search, you will see a “Let Google Call” option.
Behind the scenes, the AI does the work for you, calling to find out if nearby stores have what you are looking for, how much it costs, and if there are any special promotions. This feature is powered by Google’s Duplex technology, paired with a large Gemini model upgrade that helps determine the best stores to call and summarizes conversations into key points. Google will email or text you with the answers.
Agentic checkout: Buying at the right price
Another agentic AI feature is “Agentic Checkout.” How many times have you waited for an item to go on sale, only to find out it sold out? Now, Google can do the heavy lifting to help you get the ideal item without breaking your budget.
Simply track an item’s price using Google’s price-tracking feature. Tell Google the item you want to track—down to the size, color, and amount you want to spend—and you will receive a notification when the price drops within your budget. If the merchant is eligible, Google will now give you the option to let Google buy it for you on the merchant’s website using Google Pay. Google will always ask for your permission first and will only purchase after you confirm the purchase and shipping details.
Agentic checkout is rolling out now on Search, including in AI Mode, from eligible merchants in the United States.
The future of the shopping experience
By combining Gemini models and the Shopping Graph, Google is redefining the online shopping experience. These updates not only make shopping more convenient but also smarter and more personalized, helping you save time and money this season.
Frequently asked questions
Q1: What is conversational shopping in Google Search?
A1: It is an upgrade to AI Mode in Search that lets you describe what you are looking for in natural language and receive a smartly organized response with images, product details, and comparisons.
Q2: What is the “Let Google Call” feature?
A2: It is an agentic AI feature where Google calls local stores on your behalf to check product availability, prices, and promotions, and then sends you a summary.
Q3: What is Agentic Checkout?
A3: It is a feature that allows Google to automatically purchase a product for you when its price drops to your preset price range, after obtaining your permission.
Q4: Can I shop using the Gemini app?
A4: Yes, shopping features are now integrated into the Gemini app, allowing you to find products, compare prices, and get shopping ideas directly inside the chat.
