YouTube has won the exclusive rights to broadcast the Academy Awards starting in 2029, the Academy of Motion Picture Arts and Sciences announced on Wednesday. The Google-owned platform beat out other competitors, including longtime Oscars host ABC, ending the network’s run hosting the awards ceremony since 1961.
Article contents:
- Introduction
- Historic deal details
- Streaming dominance
- Declining television viewership
- Global reach and additional content
- Entertainment industry shift
- FAQs
Introduction
This news marks a prominent shift for one of the most important television events, highlighting YouTube’s growing dominance in television and a major transition as digital streaming takes over more live events. YouTube’s first broadcast will be the 101st Oscars in 2029, and the deal will run through 2033. Meanwhile, ABC will continue to broadcast the ceremony through 2028.
Historic deal details
The financial terms of the deal were not disclosed, but it represents a heavy blow to traditional television. The Oscars, which for decades have been the crown jewel for television networks, are now moving entirely to an online video platform. This transition reflects the new reality of media consumption.
Streaming dominance
The ceremony will be available live and for free to more than 2 billion viewers globally on YouTube, as well as to YouTube TV subscribers in the United States. Neal Mohan, CEO of YouTube, said: “Partnering with the Academy to bring this celebration of art and entertainment to viewers around the world will inspire a new generation of creators and movie fans.”
Declining television viewership
This move comes as Oscars ratings have steadily declined from a peak of 55 million viewers in 1998 to approximately 20 million in recent years, prompting the Academy to explore new ways to reach audiences. YouTube, with its young and global audience, represents a lifeline to revitalize the prestigious award.
Global reach and additional content
As part of the deal, YouTube will not only broadcast the ceremony but will also include red carpet coverage, behind-the-scenes content, nominations announcements, interviews with members and filmmakers, access to the Governors Awards, and film education programs. This creates a comprehensive experience that goes beyond just ceremony night.
Entertainment industry shift
Although this is not the first time a streaming provider has secured the rights to an awards show—with Netflix securing the rights to the SAG Awards—it is the first time one of the big four awards shows (Emmys, Grammys, Oscars, Tonys) is leaving television broadcasting entirely in favor of digital streaming.
FAQs
Question: Will I need a subscription to watch the Oscars on YouTube?
Answer: No, the broadcast will be available for free to viewers worldwide.
Question: When will this change begin?
Answer: It will begin with the 2029 ceremony, and ABC will continue to broadcast the ceremony for the next few years.
