Introduction
In a prominent investment development reflecting growing global interest in the tech entrepreneurship sector in the Middle East, Yango Group, one of the leading global companies specializing in technological innovation and the development of technical solutions tailored to serve local and emerging communities, has announced its first official investment in the Middle East and North Africa region. This significant step was executed through its ambitious investment arm called Yango Ventures, via a direct strategic investment in the UAE-based fintech startup Comfy.ai, as part of its pre-Series A funding round. This financial backing underscores the growing confidence in the UAE’s technological infrastructure and the startups launching from it toward regional markets.
- Growing investment strategy in financial technology
- Innovative financial solutions to support small and medium enterprises
- Reducing payment cycles and easing access to capital
- Figures and statistics reflecting Comfy.ai’s success
- A massive investment fund to support emerging markets
- Frequently asked questions
Growing investment strategy in financial technology
This qualitative financial investment reflects Yango Group’s continuous and serious commitment to supporting promising tech startups and strengthening the digital infrastructure across various countries in the target geographic region. Through its investment fund, the company adopts a clear-cut strategy based on investing in startups and innovative companies in their foundational and early stages, particularly those ambitious institutions working diligently to develop essential and robust infrastructure in vital sectors including advanced financial technology, logistics and transportation, as well as providing innovative services specifically designed to support and facilitate the operations of small and medium-sized enterprises operating in emerging markets witnessing rapid digital transformation recently.
Innovative financial solutions to support small and medium enterprises
UAE-based Comfy.ai specializes in creating and developing advanced solutions in the field of embedded finance, services primarily directed at empowering the small and medium enterprise sector to manage its business with greater flexibility. The diverse suite of services developed by the company includes providing flexible financial solutions such as B2B “buy now, pay later” services, in addition to commercial invoice discounting and financial agent financing. These innovative technical solutions are characterized by their exceptional ability to automatically and seamlessly integrate into suppliers’ natural workflows, such as direct integration with existing billing systems and approved digital partner platforms.
Reducing payment cycles and easing access to capital
This technological integration of financial services allows various companies fast and secure access to necessary financing options without having to go through separate, complex, and lengthy banking lending procedures. In this context, Denis Shuleiko, CEO of Yango Group, explained that the organization’s strategy clearly consists of building and supporting a digital infrastructure capable of empowering and accelerating business growth across a wide range of geographic markets. He added that Comfy.ai is a prime example of applying this strategy, successfully integrating finance seamlessly into daily transaction flows, and effectively and exceptionally reducing commercial invoice settlement cycles from several burdensome months to just one single business day, which significantly boosts working capital liquidity for these companies.
Figures and statistics reflecting Comfy.ai’s success
Despite its recent establishment—having launched operations in 2023 and headquartered in the dynamic city of Dubai—Comfy.ai managed in a very record time to provide its exceptional services to more than 1,000 small and medium-sized enterprises distributed across the Middle East and North Africa region. According to official operational statistics, the digital platform has efficiently and reliably processed more than 15,000 financial and commercial invoices to date, while more than 4,000 specialists, experts, and employees working in the financial and accounting sector rely on it to run their daily business, demonstrating the high reliability and true added value that the company’s technology provides to the local business environment.
A massive investment fund to support emerging markets
It is worth noting that Yango Ventures’ investment arm was officially launched in 2025 with the support of a specialized venture capital fund reaching a total value of approximately $20 million USD. This promising fund’s portfolio includes tech startups operating in geographic regions including the Middle East, North Africa, the African continent, Latin America, and South Asia, with a precise and continuous focus on developing technological infrastructure supporting business growth. This strategic investment officially adds the embedded finance sector to Yango’s diverse portfolio, and represents the first real, practical, and direct entry of the fund’s capital into the active Middle East market, widely opening the door for future investments and potential expansions in this part of the world.
Frequently asked questions
Question: What is the new investment announced by global technology group Yango?
Answer: The group announced a financial investment in UAE-based Comfy.ai, marking the group’s first investment in the Middle East region.
Question: What is the nature of the services provided by the UAE startup benefiting from the funding?
Answer: The company develops innovative technical solutions for embedded finance and business-to-business “buy now, pay later” services dedicated to small and medium-sized enterprises.
Question: How do these technical solutions affect the commercial business lifecycle of institutions?
Answer: The technology helps accelerate cash flows by reducing complex invoice payment cycles from several months to just one single business day.
Question: What is the size of the investment fund allocated by Yango Group to support these projects?
Answer: The group launched an investment arm relying on a specialized funding fund totaling approximately $20 million USD dedicated to emerging markets.
