You measure your steps and calories, but what about your mental health? The Awear device promises to be a Fitbit for the brain, using a century-old medical technology in a small consumer device.
Article contents:
- Introduction
- From weight loss to stress loss
- How does the Awear device work?
- Risks of chronic stress
- Market plan and availability
- Frequently asked questions
Introduction
A startup has invented a new device called “Awear,” aimed at serving as a fitness tracker for the brain. The small device is placed behind the ear and continuously monitors brain electrical activity to help users manage stress levels and improve emotional resilience.
From weight loss to stress loss
The idea came to Antonio Forinza, former head of research and development at a telecommunications company, after he successfully lost weight using an Apple Watch, but realized there was no similar device to measure psychological stress. Forinza said: “I wanted to lose 40 pounds of stress, and I realized there was no wearable device for that today.”
How does the Awear device work?
The device uses electroencephalography (EEG), a technology more than a century old, to detect electrical activity. While this technique is used medically to diagnose epilepsy, it can also detect psychological stress by measuring high-frequency brain waves known as “beta waves.” The device transmits the results to an app that provides AI-powered coaching tips.
Risks of chronic stress
Forinza explained that our brains are adept at tricking us into thinking we are not stressed. While the “fight or flight” mode is sometimes normal, staying in it for long periods leads to chronic stress, depression, and anxiety. The device claims to help users proactively intercept excessive stress before it leads to negative health effects.
Market plan and availability
The device is currently available for purchase exclusively through an early access program priced at $195. The company plans to launch a crowdfunding campaign and raise a $5 million seed investment round in early 2026. The device is also currently being tested at Stanford University to detect confusion in elderly patients after surgery.
Frequently asked questions
Where is the device placed?
It is placed discreetly and comfortably behind the ear to read brain signals.
What are beta waves?
They are fast brain waves typically associated with intense focus, anxiety, or active stress.
Is the device medical?
It uses medical technology (EEG) but is currently aimed at consumers for lifestyle and stress management.
