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Smartly control your phone: how to turn Apple Intelligence on and off

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فريقنا

Communications Consultant

Apple has launched new artificial intelligence features in iOS 18.3, but do you really need them? Learn how to control these features to suit your personal style

Apple introduced a set of artificial intelligence features in recent iOS updates aimed at simplifying the user experience and making phone interaction smoother and more efficient. With the rollout of iOS 18.3, the company decided to enable these features automatically upon system installation. Although some view this as a technological advancement that boosts productivity, others prefer manual control over artificial intelligence settings to protect their privacy.

What is Apple Intelligence?

Apple Intelligence includes several elements such as smart notification summaries, advanced in-phone search tools, and machine learning capabilities that allow applications to adapt to your daily usage patterns. However, some question the actual need for these features, especially if the user cares about minimizing usage behavior analytics or does not want algorithms continuously accessing their phone’s contents.

Enabling and using the feature

  1. Update your phone to iOS 18.3: You will find the updates section in “Settings” under your personal account. Note that this update arrives automatically within a few days.
  2. Once the update is complete, the setup wizard runs and enables Apple Intelligence by default.
  3. To benefit from these features, you can simply continue your daily phone usage, as summaries, recommendations, and predictions will appear in various places, such as the home screen and notification panel.

Read also: Apple opens up artificial intelligence horizons for its users.. Discover the new “Apple Intelligence” tools!

Disabling Apple Intelligence

For many users, disabling this feature remains a necessity, especially if they are looking for a higher level of privacy and self-control. Here are the steps to disable the feature:

  1. Go to “Settings” on your phone.
  2. Select “Apple Intelligence & Siri”.
  3. Turn off “Apple Intelligence” by toggling the switch dedicated to this feature.

Security and privacy aspects

Some users fear that this feature may increase the likelihood of collecting personal data and automating decisions that the user may not approve of. However, Apple emphasizes that the collected information is subject to strict encryption technologies and is only accessed for machine learning improvement purposes. Nevertheless, the issue of trust in major tech companies remains a subject of debate, particularly in the context of peer competition and user fears of privacy violations.

Read also: Zuckerberg’s attack on Apple: missing the privacy revolution

The importance of personal control

The ability to choose between enabling and disabling artificial intelligence features gives users a space to protect their data according to their personal needs. Technology companies continue to strive for a balance between providing smart and entertaining user experiences while respecting user privacy and allowing them to control the information they share.

Whether you decide to enable Apple Intelligence to make the most of its features, or choose to disable it to protect your privacy, awareness of how to manage your phone settings remains essential. As artificial intelligence technologies continue to evolve across digital platforms, user awareness of their rights and choices in determining the extent of participation in this connected world will only grow in importance.

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