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Shams Club launches digital platform to empower creators and entrepreneurs in the Middle East

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فريقنا

Communications Consultant

In a move aimed at supporting the creative economy in the Middle East, "Shams Club" has been launched as a global hub connecting creators, entrepreneurs, and investors through a digital platform and exclusive events.
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Introduction: A new space for collaboration and creative growth

In a move aimed at empowering the community of creators and entrepreneurs in the Middle East and North Africa region, Shams Club has announced the official launch of its digital platform. This platform is designed to be more than just a networking grid; it is a global hub aiming to provide support, resources, and opportunities for its members to reach their full potential. By connecting users with valuable sources and trusted experts, the club seeks to bridge the gap between emerging talent, investors, and global opportunities.

Ideal timing: Keeping pace with the region’s cultural renaissance

The launch of Shams Club coincides with a phase where Middle Eastern and North African countries are witnessing a renewed collective focus on cultural growth and startup support, aligning with regional development goals such as Saudi Vision 2030 and the UAE’s creative economy agenda. Despite the global slowdown in 2024, the region attracted $2.3 billion in investments across 610 deals. Shams Club arrives to serve this momentum, providing the necessary infrastructure to connect founders, creators, and investors in this thriving ecosystem.

Flexible membership model: From Explorer to Lumineer

Shams Club offers a flexible membership model featuring both free and paid options, allowing creators to connect and grow according to their needs:

  • Explorer Program: A free program that allows users to join the global network, discover select events, participate in monthly creative sessions, and explore business opportunities.
  • Lumineer Program: A paid program that offers all the benefits of the Explorer program, plus access to monthly mentorship sessions with the club team, personalized introductions, and access to exclusive core resources including pitches, project plans, and PR and investor lists.

This flexible model ensures that the club is accessible to everyone, from young talent starting their journey to seasoned entrepreneurs looking to expand their networks.

More than just a digital platform: Real-world events to strengthen connections

In addition to its digital services, Shams Club is launching a series of in-person events in major cities around the world to create spaces where authentic relationships can flourish. Whether exclusive founder dinners, creative workshops, or large-scale networking events, each gathering is carefully designed to foster connections and open doors to new collaborative opportunities.

The founders’ vision: Success does not happen in isolation

The club was founded by Lina Khoury and Yasmine Rasool, both of whom have established backgrounds in the arts and creative industries. Yasmine Rasool, co-founder of the club, states: «We believe that success does not happen in isolation. By bringing together diverse talents and giving them the support, visibility, and shared knowledge they need, we are building a community where everyone gets a chance to grow, and a chance to help others grow too».

This vision is the core of Shams Club: creating a supportive ecosystem where creators can thrive collectively, not just as individuals.

Conclusion: Building bridges between creators and opportunities

The launch of Shams Club represents an important step toward organizing and empowering the creative economy in the MENA region. By providing a platform that combines digital tools and real-world experiences, the club offers a comprehensive solution for creators and entrepreneurs seeking growth and global expansion. At a time when the world’s eyes are turning toward the region’s talent and innovations, Shams Club arrives as the bridge connecting this talent to the opportunities they deserve.

Frequently asked questions

Q1: Who can join Shams Club?

A1: The club is open to entrepreneurs, investors, creative professionals, artists, and anyone with a passion for growing within a trusted and inspiring network in the Middle East, North Africa, and Southwest Asia.

Q2: What is the cost of the paid membership (Lumineer)?

A2: Exact pricing details were not announced in the press release, but interested parties can visit the club’s official website for the latest information.

Q3: In which cities will the in-person events be held?

A3: The club plans to host events in major cities worldwide, with an initial focus on creative hubs in the Middle East, Europe, and North America.

Q4: What sets Shams Club apart from other professional networking platforms?

A4: It stands out for its specialized focus on creators and entrepreneurs in the MENA region, its carefully curated community, and its integration of digital services with real-world events to foster genuine connections.

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