We continue to build on what artificial intelligence offers to the visual experience to become a true companion that accurately understands the viewer’s desires and aspirations beyond mere ordinary entertainment.
Article Index:
- Launch of the 2026 lineup and the smart Vision AI assistant
- Advanced Micro RGB technology and giant screens
- OLED screens and The Frame artistic TV
- Mini LED screens and music audio systems
- Exclusive offers, entertainment bundles, and installment plans
- Frequently asked questions
Launch of the 2026 lineup and the smart Vision AI assistant
Samsung Gulf Electronics unveiled the official launch of its complete 2026 TV lineup in the markets of the UAE, Qatar, Kuwait, Oman, and Bahrain, celebrating its twentieth consecutive year at the forefront of the world’s best-selling TV brands.
This lineup features the expansion of Vision AI assistant features across all categories supporting 4K resolution and above. The assistant combines leading smart platforms such as Bixby and Perplexity to deliver personalized recommendations that go beyond traditional viewing, including suggestions for movies, music, and even dietary meals, while enhancing the quality of cinematic content, sports, and video games in real-time. Vineet Kumar, head of visual display at the company, emphasized that the new devices focus on understanding viewer preferences to make interaction smoother and more spontaneous.
Advanced Micro RGB technology and giant screens
Leading the luxury categories are the new Micro RGB screens within the R95H and R85H series, with generous screen sizes ranging between 65 and 115 inches. This exclusive technology relies on micro-sized red, green, and blue light-emitting diodes that are individually and independently controlled, allowing precise management of lighting levels, depth of detail, and color purity.
Samsung supported these screens with anti-reflection technology to maintain viewing clarity in bright rooms, along with an advanced intelligent processing engine and a color booster covering 100 percent of internationally approved standard color spaces. The flagship series received certified eye safety and human biorhythm compatibility certifications from the German Electrical Engineering Institute.
OLED screens and The Frame artistic TV
The OLED screen family includes the S95H, S90H, and S85H models, with the expansion of anti-reflection technology to include the S90H model to ensure pure blacks and vibrant colors. Meanwhile, the flagship S95H model is equipped with a slim metal frame design mimicking gallery-hanging art pieces, with Art Store support for the first time and a 165Hz ultra-gaming package.
For upscale interior design enthusiasts in the Gulf region, Samsung introduced The Frame artistic TV at an unprecedented standard size of up to 98 inches with a thickness of 30.9 mm and an elegant amber-brown bezel. It allows access to more than 5,000 global artworks via the Art Store, transforming the device into a captivating wall art piece when turned off, alongside the Frame Pro category equipped with an elegant wireless connection unit.
Mini LED screens and music audio systems
Samsung made the Mini LED screen category more accessible to consumers through the M80H and M70H models in 85, 75, 65, and 55-inch sizes, equipped with second-generation smart processors and an AI voice control system to balance dialogue and sound effects instantaneously.
The company enhanced its audio ecosystem by launching the Music Studio 7 soundbars featuring surround sound channels and Dolby Atmos compatibility, and the compact Music Studio 5 soundbar with an innovative design by global designer Ronan & Erwan Bouroullec and dynamic bass frequency control to prevent audio distortion.
Exclusive offers, entertainment bundles, and installment plans
The new devices are available through Samsung’s digital store, official stores, and regional distribution partners with generous bundle offers including up to 12 months of free Art Store subscription and two complimentary Music Studio series speakers upon purchasing the 98-inch The Frame TV, with deliveries starting September 1, 2026.
Benefits also include one-year free subscriptions to leading streaming platforms such as OSN, TOD, Yango Play, WATCH IT, Spotify, and Amazon Prime, as well as easy interest-free payment plans via buy-now-pay-later options lasting 4 to 6 months and discounts of up to 10 percent for First Abu Dhabi Bank cardholders and digital wallets.
Frequently asked questions
Question: What is new in Samsung’s 2026 TV lineup in the Gulf?
Answer: It includes advanced Micro RGB screens, a giant 98-inch The Frame TV, and an AI-powered smart Vision AI assistant.
Question: What are the features of the new 98-inch The Frame TV?
Answer: It features a massive size suited for Gulf homes, a 30.9 mm thickness, and the ability to display over 5,000 artworks, transforming it into a home gallery.
Question: What are the promotional offers accompanying the device launch in the UAE?
Answer: They include 12-month free subscriptions to entertainment streaming platforms, complimentary soundbars with flagship models, and interest-free installment plans.
