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Samsung bets on Galaxy AI

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فريقنا

Communications Consultant

Samsung emphasizes that artificial intelligence is no longer just a support tool, but has become a strategic partner for growing businesses. Through Galaxy AI, the company seeks to streamline daily tasks and radically boost productivity.

Samsung emphasizes that artificial intelligence is no longer just a support tool, but has become a strategic partner for growing businesses. Through Galaxy AI, the company seeks to streamline daily tasks and radically boost productivity.

Article Contents:

Artificial intelligence: not a tool, but a strategy

For growing businesses, artificial intelligence is no longer just a tool to improve certain operations, but a core strategy to achieve success and remain competitive. Through its Galaxy AI product, Samsung presents a new vision where artificial intelligence transforms into a strategic business partner capable of streamlining daily tasks, boosting productivity, and transforming how we interact with technology.

Imagine a world where you can organize a meeting with a group of colleagues without endless negotiations over the right time. Artificial intelligence checks everyone’s calendar, finds an available time slot, and sends a meeting invitation that works for everyone. This is not science fiction; it is the reality Samsung delivers today.


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Samsung’s vision: practical and tangible AI for business

“At Samsung, our approach with Galaxy AI is to keep it grounded in real-world use cases — features that make your day easier, whether you are running a business or juggling a busy schedule,” says Douglas Higgins, vice president and general manager of mobile B2B at Samsung Canada.

Samsung stresses that these features are not just an impressive technical showcase, but practical, intuitive tools designed to boost productivity and daily user experience. Furthermore, the company is integrating Galaxy AI across all its devices, from Galaxy S25 Ultra phones to Galaxy Book5 Pro laptops, ensuring the complete AI experience follows you regardless of the screen you use.

Cross-app functionality: the power of Google Gemini

One of Galaxy AI’s most powerful features is cross-app functionality. With a simple long press on the power button, Google Gemini AI is activated, allowing users to describe required tasks through conversation. The AI understands what is needed, combines actions across multiple apps, processes data, and executes multiple tasks to save time and reduce friction.

“It’s not just about convenience,” Higgins says. “It’s about creating an experience where your phone feels like an extension of your workflow, rather than a barrier.” With features like split screen and multi-window, professionals can handle complex tasks on the go without any lag.

Practical use cases that boost productivity

Samsung offers a wide range of use cases for Galaxy AI features, including:

  • Audio Eraser: This business AI feature removes background noise from audio recordings, enabling clean and professional recordings for presentations or videos.
  • Now Brief: Provides a quick glance at key daily insights, including sleep data, weather forecasts, and your agenda, all in one convenient place.
  • Live Translate & Transcribe Assist: Helps employees communicate across different languages and summarizes phone calls and notes, saving valuable time.
  • Natural Portrait Mode: Removes the guesswork from photography, making it ideal for professionals updating their headshots for company websites or social media.

Deeper integration with One UI 7

With the recent launch of One UI 7, Samsung has taken the business AI experience a step further. Higgins notes that artificial intelligence is now “woven deeper into the overall experience.” The experience feels more personal and responsive while maintaining security. He adds, “AI is a huge part of our drive to help people and businesses be more efficient and productive.”

Recommendation for CTOs: a look at real ROI

Higgins recommends that Chief Technology Officers (CTOs) considering a new hardware platform take a close look at the genuine productivity enhancements Samsung Galaxy devices deliver for the entire team. These benefits are multiplied by AI-driven performance improvements and seamless cross-device integration.

“You will see faster decision-making, fewer repetitive tasks, and a more flexible work environment — whether your team is in the office, remote, or on the move,” he says.

The future of work: a focus on innovation and results

Ultimately, Samsung’s business AI strategy aims to free employees from routine, time-consuming tasks, allowing them to focus on what truly matters: innovation and results. By streamlining operations and reducing friction, Galaxy AI helps individuals and businesses reach their full potential. Artificial intelligence is no longer just an extra feature; it is the core engine driving the next generation of productivity and growth in the business world.

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