The commercial campaign for Samsung’s voice-activated smart glasses, powered by the Snapdragon processor and the Gemini model, is launching through Warby Parker and Gentle Monster store displays ahead of mid-December delivery.
Galaxy Wearable app update and demo bookings at Warby Parker stores
November 12 pre-order date and pricing estimates in Korea
Screenless design relying on voice, camera, and Snapdragon processor
Geographical rollout roadmap between the US and South Korea, with expansion in 2027
Frequently asked questions
Galaxy Wearable app update and demo bookings at Warby Parker stores
Samsung Electronics has updated the Galaxy Wearable app to add built-in pairing support for its first smart glasses, just two days before pre-orders open on Thursday, November 12, 2026. According to SamMobile and Android Authority’s report on the update, the latest version of the app includes image assets for several frames designed by Gentle Monster without specifying a version number, coinciding with Warby Parker opening live demo bookings at its stores across the United States.
Demo sessions at Warby Parker begin with an overview of basic controls and voice commands, after which customers explore Gemini assistant features before testing the glasses in real-world scenarios, according to specialized publication Sammy Guru. Because the display units do not contain prescription lenses, contact lens wearers are advised to bring their lenses. Demos will launch in 65 stores during the week of November 9 before expanding to all of its more than 360 stores a week later, while Gentle Monster is also organizing previews in New York between November 13 and 23.
November 12 pre-order date and pricing estimates in Korea
The announcement regarding the pre-order date came from Warby Parker rather than directly from Samsung; Co-CEO Dave Gilboa disclosed it during the third-quarter earnings call on November 5, explaining that customers will receive their glasses during the holiday season and that the full lineup, including pricing, will be unveiled on November 12 with initial deliveries expected in mid-December. Gentle Monster has also listed the same pre-order date.
The official price has not yet been announced; however, the Seoul Economic Daily reported that the glasses are expected to be priced slightly higher than the latest Ray-Ban Meta glasses model, which sells for around 740,000 South Korean won (approximately $500) in Korea, while industry estimates cited by Asia Today range between 500,000 and 700,000 won.
Screenless design relying on voice, camera, and Snapdragon processor
The new glasses—built on the Android XR platform through a collaboration between Samsung, Google, Warby Parker, and Gentle Monster—come without a built-in display screen. Instead, they rely on voice commands and visual recognition via a built-in camera, microphones, and speakers, enabling users to translate instantly, get directions, and take photos without pulling out their phones.
The glasses are powered by Qualcomm’s Snapdragon AR1 Gen 1 processor and offer a continuous battery life of up to 9 hours, according to SamMobile data.
Geographical rollout roadmap between the US and South Korea, with expansion in 2027
South Korea and the United States will receive the smart glasses in the initial phase, while markets in China, Europe, and Japan are expected to follow in 2027.
Google first showcased the glasses at its developer conference in May, followed by another appearance by Samsung at the Galaxy Unpacked event in July, while Samsung itself has not yet announced a separate dedicated launch date.
Samsung’s move to prepare the Galaxy Wearable app and kick off demo sessions at Warby Parker and Gentle Monster stores lays the practical groundwork for the Android XR alliance’s entry into the consumer smart glasses market. The anticipated sales will test consumer appetite for a screenless, voice-driven design powered by the Gemini assistant against the early dominance of Ray-Ban Meta glasses in global markets. With the official reveal of final pricing and the full frame lineup approaching on November 12, the competitive pricing and technical landscape in the lightweight smart glasses category will become clearer ahead of the year-end holiday season.
Frequently asked questions
Question: When do pre-orders for Samsung’s smart glasses open and when do deliveries begin?
Answer: Pre-orders open on Thursday, November 12, 2026, according to announcements by Warby Parker and Gentle Monster, with initial batch deliveries expected to begin in mid-December.
Question: Do Samsung’s first smart glasses feature a built-in display screen?
Answer: No; the glasses rely on a screenless voice and visual design featuring a camera, microphones, and speakers to run Google Gemini features, translation, and photography.
Question: What are the technical specifications for the glasses’ processor, battery life, and expected pricing?
Answer: They are powered by the Qualcomm Snapdragon AR1 Gen 1 processor with up to 9 hours of battery life, and Korean estimates point to a price near or slightly above $500.
Question: Where are preview demo sessions available and which countries will get the glasses first?
Answer: Demos are available at US Warby Parker stores and the Gentle Monster showroom in New York, and the glasses will be rolled out first in South Korea and the United States, followed by China, Europe, and Japan in 2027.