French startup Omi – which uses 3D and artificial intelligence technologies for brand content creation – has won the “Most Promising” award at LVMH’s annual Innovation Awards during the VivaTech exhibition in Paris. This recognition underscores the luxury goods sector’s trend toward adopting modern technologies such as 3D modeling and artificial intelligence in marketing and creative fields.
Article contents:
- Introduction
- Omi’s Most Promising Award
- Other Award Winners
- Best Business Award
- Best Impact Award
- LVMH Innovation Strategy
- Conclusion
- Frequently Asked Questions
Introduction
LVMH announced the winners of the 9th edition of the LVMH Innovation Awards, which were divided into three main categories this year. Antoine Arnault, head of image and environment at LVMH, revealed the names of the three winners during a ceremony held in Paris at the VivaTech technology conference on Thursday.
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Omi’s Most Promising Award
French startup Omi, a 3D content creation studio utilizing artificial intelligence technologies to produce high-quality imagery at a low cost, received the “Most Promising” award. Omi has previously collaborated with LVMH beauty brand Guerlain.
Hugo Borenstajn, co-founder and CEO of Omi, said in a statement: “Working with a two-century-old heritage house using the latest 3D and artificial intelligence technologies reflects LVMH’s bold and innovation-driven vision.”
Notably, on the same day, L’Oréal announced a partnership with Omi, showcasing a new design process using the startup’s latest capabilities during the VivaTech conference. Borenstajn added: “With intense competition in online retail, speed and quality in product visual content have become critically important.”
Other Award Winners
Alongside Omi winning the “Most Promising” award, two other companies triumphed in different categories, reflecting the diversity of innovation areas valued by LVMH and its commitment to supporting emerging technologies across various sectors.
Best Business Award
The Best Business Award was won by American customer data analytics company Kahoona for its project with Dior fashion house (an LVMH brand). This award is given to solutions that achieve business growth and effective operational transformation.
Kahoona – led by co-founder and CEO Gal Rapaport – focuses on e-commerce personalization technology. Its partnership with Dior yielded solutions that enhance customer understanding and digital experience personalization, earning it this award.
Best Impact Award
The Best Impact Prize went to French company Genesis for its project with LVMH’s wines and spirits division (Moët Hennessy). This award celebrates technologies that promote sustainability, ethics, and responsibility.
Genesis developed a digital tool to measure, monitor, and improve soil health to support the sustainability of raw materials (from grapevines to cotton). Adrienne de Malleray, CEO of Genesis, stated in a statement: “Genesis sheds light on the mysterious world beneath our feet – the soil – which is an essential element to ensure the sustainability of raw materials, from grapes to cotton.”
LVMH Innovation Strategy
It is worth noting that the LVMH Innovation Award is part of the group’s pursuit to explore technologies that will shape the future of luxury and fashion industries. Last year’s winner was generative AI startup FancyTech, while clothing and accessory repair platform Save Your Wardrobe won the 2023 award.
Bernard Arnault, chairman and CEO of LVMH, commented on this year’s results, saying: “Innovation has always fueled our brands’ growth and desirability. Innovation is not an end in itself, but a means to achieve excellence. I am always delighted to meet young entrepreneurs and see their collaboration with our heritage houses, honoring their entrepreneurial spirit and hard work.”
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Conclusion
The victory of Omi and other startups in the LVMH Innovation Awards reflects the French luxury group’s commitment to seeking out cutting-edge technologies and integrating them into its operations. This trend toward technological innovation, particularly in AI and sustainability, positions the group as a leader in addressing future challenges in the luxury industry.
Frequently Asked Questions
1. What is Omi, the company that won the LVMH award?
Omi is a French startup specializing in 3D content creation using artificial intelligence technologies, aiming to produce high-quality imagery at a low cost for brands.
2. What is the significance of the LVMH Innovation Awards?
These awards aim to discover and support emerging technologies that can advance the luxury and fashion industries, spanning three categories: Most Promising, Best Business, and Best Impact.
3. How does LVMH benefit from these partnerships with startups?
LVMH gains access to cutting-edge technologies and innovations, helping it develop products and services and stay ahead in the competitive luxury industry.
