In a move to strengthen its presence in the UAE, Microsoft has appointed Amr Kamel, who brings over 20 years of experience, as its new General Manager to support the country’s digital agenda and deepen strategic partnerships.
Introduction: New leadership in a vital market
Global technology company Microsoft has announced the appointment of Amr Kamel as General Manager of its operations in the United Arab Emirates, effective July 1, 2025. This appointment underscores the company’s commitment to supporting the nation’s efforts in building an advanced digital economy and promoting sustainable development. Amr Kamel is one of the company’s prominent talents, with over 20 years of experience during which he has distinguished himself with a deep understanding of regional markets and leadership in qualitative initiatives that foster innovation and keep pace with technological developments.
Future vision and strategic priorities
In his new role, Kamel will oversee the execution of Microsoft’s vision in the UAE by supporting national priorities for the digital economy and developing advanced solutions in digital transformation and artificial intelligence applications. He will also work to strengthen cooperation with customers, partners, and developers to ensure optimal utilization of cloud computing capabilities and smart applications. As he leads Microsoft’s business in the UAE, Kamel intends to advance the company’s strategy to accelerate the country’s journey toward an advanced digital future by driving innovation and adopting reliable technology solutions that adhere to the highest standards of security and responsibility.
Extensive leadership experience
Kamel draws on high-level leadership experience, having recently served as General Manager of Global Partner Solutions for Central and Eastern Europe, the Middle East, and Africa, where he played a pivotal role in developing the partner ecosystem. He also led the strategic partnership between Microsoft and the UAE-based AI pioneer G42, which resulted in the launch of the region’s first sovereign cloud, enabling government and sensitive sectors to comply with the highest standards of compliance, data protection, and privacy. Amr Kamel is distinguished by a leadership style that combines administrative professionalism with talent development, alongside a passion for harnessing modern technologies to create a positive and sustainable impact.
Supporting the national agenda
Kamel will focus on deepening cooperation with the UAE government and supporting its national priorities by leveraging cloud computing and artificial intelligence capabilities to develop vital sectors such as healthcare, energy, education, and financial services. He will also lead Microsoft’s efforts to support and empower the next generation of developers and entrepreneurs, aligning with the company’s ambitious goal of training one million people in the UAE on essential AI skills by 2027.
Conclusion: A renewed commitment to innovation
In a statement on this occasion, Amr Kamel said: “Having lived in the UAE for years and witnessed its digital ambition and visionary outlook, I am today more proud than ever to lead the Microsoft UAE team during this critical phase, empowering our customers and partners with cloud computing and AI capabilities to support the ambitious national agenda.” This appointment reaffirms Microsoft’s ongoing commitment to the region and its desire to be a key partner in the UAE’s digital transformation journey.
