Article contents:
- Introduction
- Reasons for the delay and inventory issues
- Ray-Ban smart glasses features
- Partnership with EssilorLuxottica
- Increasing market competition
- Frequently asked questions
Introduction
Tech enthusiasts outside the United States face temporary disappointment as Meta Platforms has announced a delay in the international expansion of its display-equipped Ray-Ban glasses. This decision comes as a direct result of the massive success and “unprecedented” demand the product is experiencing within the US market, which has placed significant pressure on supply chains.
Reasons for the delay and inventory issues
Meta was scheduled to launch the product in the United Kingdom, France, Italy, and Canada earlier this year. However, the company stated in its blog: “Due to limited inventory, we are pausing launch plans and focusing on US orders while we reassess international availability.” The company noted that waitlists for the product now extend well into 2026, reflecting the high volume of interest.
Ray-Ban smart glasses features
CEO Mark Zuckerberg unveiled the $799 glasses last September. These glasses are Meta’s first ready-to-wear consumer AI product equipped with a display, allowing users to watch videos or reply to messages, and are controlled via a wristband using advanced neural technology.
Partnership with EssilorLuxottica
Meta has been developing the smart glasses in collaboration with Ray-Ban maker EssilorLuxottica since 2019, and both parties renewed their long-term partnership in 2024. The eyewear manufacturer confirmed that its third-quarter revenue grew in part thanks to its successful partnership with Meta.
Increasing market competition
Meta is one of several technology companies moving aggressively into the smart glasses market. Alphabet (Google’s parent company) announced a $150 million partnership with Warby Parker, while OpenAI is reportedly working on AI glasses in collaboration with Apple. This fierce competition makes securing early market share crucial.
Frequently asked questions
Q: Which countries are affected by the delay decision?
A: Affected countries include the United Kingdom, France, Italy, and Canada.
Q: How much does the new Meta Ray-Ban glasses cost?
A: The glasses were introduced at a price of $799 USD.
Q: How are these glasses controlled?
A: They are controlled via a special wristband that uses neural technology to read hand movement signals.
