Interactive experiences, local initiatives, and eco-friendly innovations: HPE lights up the LEAP 2025 platform with technological solutions for digital transformation and promising Saudi manufacturing.
Hewlett Packard Enterprise, commonly known as HPE, is participating in the LEAP 2025 exhibition and conference, held at the Riyadh International Convention and Exhibition Center from February 9 to 12. This participation marks an opportunity to showcase the latest solutions in artificial intelligence, hybrid cloud computing, and networking. It also highlights the latest developments in the “Made in Saudi” initiative, practically embodying the company’s commitment to supporting the Saudi market and fostering local innovation within Saudi Vision 2030.
The significance of LEAP 2025
LEAP 2025 serves as a global platform where major technology companies meet with innovators, entrepreneurs, and experts from around the world. The event focuses on accelerating the pace of digital transformation by delivering fresh insights and innovative tech solutions that support development across various vital sectors. It provides a unique opportunity for knowledge exchange, exploring the latest technological trends, and building strategic partnerships that help shape the digital future across the region.
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HPE’s digital transformation strategy
Mohammed Al-Rehaili, managing director for the Middle East at Hewlett Packard Enterprise, emphasized that the company’s participation in the LEAP 2025 exhibition and conference allows it to strengthen partnerships and showcase cutting-edge innovations that serve the Kingdom’s digital transformation goals. He stated: “At HPE, we strive to empower digital transformation in the Kingdom through advanced solutions in artificial intelligence, cloud computing, and network infrastructure, which elevate business efficiency and enhance the competitiveness of vital sectors.” These statements reflect the company’s vision of supporting the principles of Saudi Vision 2030 and its dedication to deploying investments that contribute to developing local technological infrastructure.
AI-powered interactive experiences
One of the standout features presented by HPE at its exhibition booth is an AI-powered virtual version of Managing Director Mohammed Al-Rehaili, utilizing “Proto” technology, the world’s first 3D holographic communications platform. This display opens wide doors for artificial intelligence to expand interaction horizons and facilitate remote communication, positively reflecting on the speed of innovation and the ability of organizations to adopt more efficient working mechanisms.
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Updates on the “Made in Saudi” initiative
Alongside interactive solutions, HPE is showcasing the latest developments of the “Made in Saudi” initiative, which it launched during the previous edition of the LEAP 2024 conference. At that time, the company introduced HPE servers manufactured locally in the Kingdom following the opening of its new production facility in Riyadh. This step represents a qualitative leap toward technology localization and reinforces the Kingdom’s position as a regional hub for information technology and cloud infrastructure. This project responds to government directives aimed at boosting local content and accelerating digital transformation, creating an innovation ecosystem capable of global competition.
AI solutions for business
As part of its efforts to support organizations in adopting artificial intelligence, HPE is exhibiting a range of advanced solutions, such as the “AI Private Cloud” service in partnership with Nvidia. This service enables the deployment of generative AI applications in seconds, helping to improve big data processing efficiency and assisting companies in making informed decisions across multiple fields such as healthcare, retail, and manufacturing.
Hybrid cloud computing and the speed challenge
HPE places strong emphasis on hybrid cloud computing, powered by the “GreenLake” platform. The company offers visitors to its booth an interactive experience titled “The GreenLake Speed Challenge,” where participants are asked to build an integrated technical environment as quickly as possible. This experience demonstrates the flexibility and efficiency that GreenLake solutions provide in managing technical resources across various cloud environments—whether private, public, or hybrid—with the ability to tailor solutions to the needs of each project.
Smart stadiums and fan technology
As part of comprehensive digital development, HPE is showcasing “Smart Stadium” solutions built on advanced infrastructure from HPE Aruba Networking. These solutions aim to enhance the fan experience at major sports events by securing reliable and safe connectivity for audiences and providing interactive services inside stadiums. The company’s booth features the “Orange Smart Bus,” which demonstrates how these technologies can be leveraged to make attending matches more vibrant and seamless.
Sustainability and eco-friendly solutions
HPE places special importance on sustainability, revealing at the exhibition a 100% direct liquid cooling system that ensures high energy efficiency and reduces cooling consumption by 90% compared to traditional systems. This step embodies the company’s commitment to providing innovative technical solutions that address environmental challenges and enhance the sustainability of data centers and digital infrastructure.
The LEAP 2025 exhibition and conference witnesses ambitious technological excellence, and Hewlett Packard Enterprise’s participation in this event underscores its dedication to supporting the Kingdom’s digital transformation journey. Through the “Made in Saudi” initiative, advanced artificial intelligence solutions, and hybrid cloud computing systems, HPE is helping lay the foundational pillars supporting the development of vital sectors and boosting competitiveness regionally and globally.
