Google is releasing an AI assistant for its Chrome browser that can open websites, click, and navigate on behalf of the user. The feature, named “Auto Browse,” will allow users to ask a Gemini-powered assistant to complete tasks such as shopping for them without leaving the browser.
Article contents:
- Introduction: A revolution in browsing
- How does the feature work?
- Multiple tasks and time-saving
- Personal intelligence and data
- Security and privacy
- Conclusion
- Frequently asked questions
Introduction: A revolution in browsing
This rollout is the latest push by parent company Alphabet to integrate artificial intelligence advancements across all its products. The new update transforms the browser from a passive viewing window into an active, intelligent agent that participates in routine and complex tasks, saving users valuable time.
How does the feature work?
Charmaine D’Silva, product manager, explained that Chrome users will be able to plan a family trip by asking Gemini to open various airline and hotel websites to compare prices. The assistant will navigate between pages, gather information, and present the best options, all while the user continues with other work.
Multiple tasks and time-saving
Parisa Tabriz, vice president of Chrome, said in a blog post: “Our testers used the feature for all kinds of things: scheduling appointments, filling out tedious online forms, gathering their tax documents, getting quotes from plumbers and electricians, checking if their bills are paid, managing their subscriptions, and speeding up their driver’s license renewals.”
Personal intelligence and data
Earlier this month, the company said Gemini can leverage user data across Gmail, Search, Photos, and YouTube to personalize its responses. With this feature, called “Personal Intelligence,” enabled on Chrome, the assistant can help with trip logistics such as checking school schedules and already-scheduled calendar appointments to find the best option for the family.
Security and privacy
The company stated that safeguards have been put in place to ensure the agentic AI cannot make final calls, such as placing a purchase order, without user permission. Google Password Manager will be used to log into websites on behalf of the user, but sensitive decisions will require explicit approval.
Conclusion
The Auto Browse feature will be available to advanced AI plan subscribers in the United States. This development marks a major step toward a future where AI handles routine digital chores, allowing humans to focus on what matters most.
Frequently asked questions
Question: Can the AI make purchases without my knowledge?
Answer: No, security safeguards are in place that require user approval before completing any purchase or final decision.
Question: What tasks can it perform?
Answer: Comparing prices, filling out forms, booking appointments, and managing subscriptions.
Question: Who can use the feature?
Answer: Currently, the feature is available to subscribers of advanced AI plans in the United States.