Bespin Global Middle East and Africa, the specialized public cloud arm of e& enterprise and a leading cloud computing consulting and managed services provider, has announced the launch of PLS Ultra, the first Amazon Web Services (AWS) partner-led consulting support program in the Middle East, delivered in the local language, in the local time zone, and to global standards.
Article contents:
- Introduction
- Program features
- Cloud transformation in the Gulf
- CEO statement
- Service offering
- Multi-tiered support model
- Premium features
- Awards and achievements
- Strategic partnership
- About Bespin Global
- Conclusion
- FAQ
Introduction
In a significant development for the cloud computing sector in the Middle East, Bespin Global Middle East and Africa announced on June 12, 2025, the launch of PLS Ultra, the first Amazon Web Services (AWS) partner-led consulting support program in the region.
Bespin Global Middle East and Africa is the specialized public cloud arm of e& enterprise and a leading cloud computing consulting and managed services provider. The program combines global support provided by Amazon Web Services with local, bilingual technical engineering teams across the Gulf Cooperation Council (GCC) countries.
Unique features of the PLS Ultra program
The program provides dedicated strategic support tailored to the region, meeting the business and technology goals of organizations across the Middle East. Unlike generic support offerings, PLS Ultra is a high-quality, Amazon Web Services partner-led support program that combines engineering depth with a strategic focus on cloud cost management, cloud optimization, and continuous transformation into a single program specifically designed to meet the evolving needs of organizations operating in the Gulf.
This model enables Bespin to act as a single point of contact for support, accelerating issue resolution times and improving enterprise experiences with Amazon Web Services to maximize value and achieve long-term results.
Cloud transformation in the Gulf
A recent survey conducted among business leaders and technology executives in the United Arab Emirates and the Kingdom of Saudi Arabia indicates that approximately 70% of companies in the Middle East intend to migrate the majority of their operations to the cloud by the end of the current year.
Amidst this rapid transformation, agility and innovation are critical to unlocking the full potential of cloud computing, whether in operational, financial, or customer-facing functions. With the increasing momentum of technologies such as IoT, edge computing, 5G, and AI-driven analytics, cloud adoption across the GCC countries will accelerate.
CEO statement
Commenting on the program, Mutee Mukhlif, CEO of Bespin Global Middle East and Africa, a subsidiary of e& enterprise, said: “Cloud support operations must evolve from mere reactive support into a proactive partnership. With the AWS PLS Ultra program, we are not only solving problems, but we are also helping our clients accelerate innovation, optimize infrastructure, and deliver long-term value.”
Integrated service offering
The AWS PLS Ultra program offering from Bespin Global combines deep expertise in Amazon Web Services with local cultural and operational knowledge of the region, serving as a strategic partner to clients.
The program provides direct enterprise-level access to consulting resources, eliminating the need to request consultations through the Amazon Web Services platform and accelerating the time required to acquire knowledge, innovation, and optimization.
Multi-tiered support model
The program includes a multi-tiered support model for developers, businesses, and enterprises, ranging from startups to large-scale, mission-critical cloud operations.
This flexible design ensures that every client receives the appropriate level of support for their operational scale and technical requirements, making cloud solutions accessible to all types of organizations in the region.
At its highest tiers, the program provides a dedicated Technical Account Manager (TAM) to deliver continuous consulting, proactive architectural guidance tailored to business goals, regular operational reviews, event management planning, carefully designed reviews to ensure strategic alignment and technical efficiency, concierge-style billing, and customer support.
Awards and achievements
Notably, Bespin Global Middle East and Africa is an Amazon Web Services Premier Tier Services Partner and was named the 2024 AWS Consulting Partner of the Year for the Middle East and North Africa, marking the fifth consecutive award the company has received since its establishment in the region.
The company has played a pivotal role in enabling more than 700 organizations across various sectors to modernize, secure, and scale their operations on the Amazon Web Services cloud.
Strategic partnership with Amazon Web Services
In October of last year, e&—the global technology group serving over 175 million subscribers across 34 countries—entered into a strategic partnership with Amazon Web Services, a world-leading cloud services provider, to accelerate its efforts in deploying and adopting cloud computing and artificial intelligence in the region.
As the driving force and specialized public cloud arm of e& enterprise, Bespin Global plays a pivotal role in executing this vision by delivering comprehensive cloud consulting, migration services, and managed services that empower public and private sector organizations to modernize their operations with confidence.
About Bespin Global Middle East and Africa
Bespin Global established a joint venture with e& enterprise, becoming the largest managed and professional public cloud services provider in the Middle East. Bespin acts as a strategic technological ally, guiding clients through complex cloud transformations with vision, agility, and precision.
From cloud migration to managed services, Bespin helps companies modernize their infrastructure, optimize operations, and unlock innovation. The company prioritizes continuous optimization, customer centricity, and strategic foresight, making it a trusted advisor for organizations that view the cloud not just as important technology, but as a business enabler.
Conclusion
The launch of the AWS PLS Ultra program by Bespin Global represents a major step forward in the development of cloud computing services in the Middle East. By combining the global expertise of Amazon Web Services with deep local knowledge, this program aims to accelerate the digital transformation of organizations in the region and empower them to maximize the potential of cloud computing and artificial intelligence.
Frequently asked questions
1. What is the AWS PLS Ultra program?
It is the first Amazon Web Services partner-led consulting support program in the Middle East, combining global support with local bilingual expertise.
2. What are the key features of the program?
The program offers dedicated strategic support, cloud cost management, performance optimization, and a dedicated technical account manager at higher tiers.
3. How many organizations has Bespin Global served?
Bespin Global has played a pivotal role in enabling more than 700 organizations across various sectors to transition to the Amazon Web Services cloud.
